Custom Databases & Client Portals That Actually Work Like Your Business
Custom Databases & Client Portals That Actually Work Like Your Business
No more forcing your operations into generic software. I build custom systems using Airtable + Softr that fit how you actually run things... in weeks, not months.
For 14 years, I watched Fortune 500 construction companies waste money on disconnected systems and manual chaos. Now I build the custom database infrastructure they needed but couldn't afford—without the $200K price tag or 18-month timeline.
See real project examples below ↓
A Blueprint for Operational Excellence
We build the systems, create the tools, and provide the training you need to centralize your operations and scale with confidence.
1. Custom Database Architecture
We start by architecting a centralized simple database to serve as the single source of truth for your entire operation. This is the rock-solid foundation that eliminates scattered spreadsheets and data chaos for good.
2. Bespoke Client & Team Portals
Using tools like Softr, we build intuitive and secure web portals for your clients, vendors, and internal teams. Manage projects, share data, and streamline communication in one custom-branded, easy-to-use place.
3. AI-Powered Insights & Automation
We layer intelligent automation and AI into your systems to handle repetitive tasks, analyze complex data, and generate critical reports on demand. Unlock new levels of efficiency and make smarter, data-driven decisions.
4. Corporate AI & Systems Training
A powerful system is only effective if your team uses it. We provide hands-on, in-person or virtual training to empower your employees, ensuring full adoption of the new tools and a tangible return on your investment.
The Brain Behind EyeOn Automations
Recognized For Excellence
Hi – I’m Kelly.
For over a decade, I had a front-row seat to the operational chaos inside two Fortune 500 companies, including a top-5 national homebuilder. I saw firsthand how disconnected systems, scattered data, and manual processes created bottlenecks that stalled even the most projects.
The problem wasn't a lack of effort; it was a lack of a central, intelligent system.
My experience in high-stakes construction operations and my degree in Urban Design taught me how to see the entire blueprint of a business. I don't just fix a single leaky pipe... I architect the entire operational plumbing.
That's why I founded EyeOn Automations. We build the central "hub" your business is missing: a single source of truth using Airtable, custom client portals, and AI-powered workflows. We give operational leaders the clarity, control, and data they need to grow with intention.
If you're ready for a system that provides a rock-solid foundation for your next stage of growth, let's connect.
Projects I've Built
Watch me build these systems →
eBay Seller - 1K+ Listings: Built automated pricing intelligence system that scrapes competitor data, flags pricing problems, and identifies revenue opportunities. Eliminates guesswork on whether products are priced too high or too low.
Tech: Airtable, Make.com, Apify
Real Estate Investor - Deal Flow: Built AI-powered dashboard that scrapes LoopNet and BizBuySell listings, analyzes financials, checks reputation, and provides "Green Light/Red Light" verdicts. Eliminates manual research.
Tech: Airtable, Make.com, Apify
Wholesale Real Estate Agent - Property Management: Custom Airtable interface with visual gallery, automated links, and task tracking. Replaced spreadsheets with organized property and partner management system.
Tech: Airtable, custom AI prompts, automation
Manufacturing Company - Inventory & PO Planning Automated system with 6-month forecasting, raw materials tracking, and purchase order generation. Syncs sales, production, and stock levels to eliminate spreadsheets and guesswork.
Tech: Airtable, custom scripts and automation
Softr & Airtable Builds
Real Estate & Property Systems
🏠 Real Estate Lead Rescue (3 Hot Opportunities in 6 Days)
A real estate investor had 30,000 homeowner leads but emails kept bouncing. Built automated cold outreach system with list cleaning, sender reputation optimization, and smart campaign sequencing. Week 1 results: 23% open rate, 1.8% reply rate, 3 qualified leads worth ~$40K each.
Tech: MillionVerfier, Close CRM, Instantly, Make.com
Business Automation & AI Systems
🎥 AI Content Engine (From Competitor Tracking to Script-Ready Ideas)
A marketing agency was spending hours manually researching competitor content and brainstorming video ideas. Built AI-powered system that monitors competitor channels, analyzes trending topics, generates unique video script concepts, and feeds everything into Notion ready for production. Eliminated manual research while maintaining steady content pipeline.
Tech: Google Workspace, Notion, OpenAI API, Make.com
🎙️ Dream 100 Lead Engine (Podcast Outreach on Autopilot)
An executive coach needed podcast visibility but manually searching directories and crafting outreach was time-consuming. Built automated system that scans podcast platforms, filters by niche fit and audience size, and compiles outreach-ready lists with host contact info. Now generates weekly pipeline of high-quality guest opportunities.
Tech: Apify, Google Workspace, OpenAI API
📁 Automated Client Reporting for a CPA (From Manual to Monthly Done-For-You)
A CPA spent 15+ hours monthly chasing bank statements and manually uploading files for client reports. Built automated system that pulls monthly statements from banking portals and uploads them directly to SharePoint with proper organization. Eliminated tedious manual work and ensured consistent reporting timeline.
Tech: Make.com, Plaid API, SharePoint
📈 Weekly Website Snapshot for a Roofing Company (From Guesswork to Clear Insights)
A roofing company owner had website traffic but never checked Google Analytics—no time or interest in interpreting data. Built automated system that pulls weekly GA4 data every Sunday, uses AI to summarize key metrics in plain English, and emails a clean report. Now gets actionable insights (top cities, visited pages, traffic trends) without logging in.
Tech: Google Analytics API, OpenAI API, Make.com
🛠️ Lead Automation for a Construction Company (From Manual Entry to Auto-Sorted Leads)
A construction company received consistent website leads but their assistant manually copied each one into JobNimbus, wasting 5+ hours weekly. Built automation connecting website forms directly to JobNimbus with intelligent pipeline sorting and auto-tagging. Team now gets leads entered, organized, and routed automatically.
Tech: Make.com, JobNimbus API, PHP website integrations, OpenAI API
🛒 Smart Sync for an Ecommerce Brand (From Platform Conflict to Seamless Flow)
An ecommerce store used Squarespace for sales and Systeme.io for funnels/email, but platforms didn't communicate—customers weren't tagged or added to lists without manual work. Built real-time sync automation that connects new orders to Systeme.io, tags customers by product, and maintains clean data across both systems. Eliminated manual entry and avoided expensive platform migration.
Tech: Make.com, Squarespace API, Systeme.io integration
📬 AI-Powered Gmail Cleanup (From Inbox Chaos to Clarity)
A business owner had 500,000+ emails with no labels, no organization, and no way to find important messages. Time was wasted searching, leads were missed, and critical communications buried. Built AI email management system that categorizes incoming emails by type and automatically sorts them into searchable labels. Also manually cleaned existing backlog and established filters for ongoing organization.
Tech: Gmail API, OpenAI API, Make.com
Corporate Training & Consulting
👩💻 Hands-On AI Workshop for Property Teams (From AI Curiosity to In-House Capability)
A forward-thinking property management company wanted to leverage AI, but their team needed practical training to turn ChatGPT into a powerful daily tool.
We delivered a custom workshop that empowered their staff to build their own AI assistants for their specific day-to-day responsibilities.
Marketing & Design Portfolio
👗 Automated Sales Funnel for Fashion (From Low Following to High Conversions)
A fashion designer had quality products and a stitching course but small social media following made lead generation difficult. Built targeted lead magnet funnel with Facebook ad campaign optimized for her niche audience. In 3 weeks with $4/day ad spend: 33.49% conversion rate, 215 qualified leads at $0.39 per lead (total cost: $84).
Tech: Facebook Ads, funnel optimization, email automation
Website Design
Travel Funnel Build
Landing Page
Thank You Page
Affiliate Membership Funnel Build
Landing Page
Thank You Page
E-Mail Marketing Results
📈 Organic Lead Gen Engine - No Ads, Just Smart Strategy
Personal lead generation system demonstrating organic funnel effectiveness. Ran wellness eBook and vitamins masterclass offers using only collaboration and organic reach—no paid ads. Results: 61-63% opt-in rates, 238 email subscribers in 60 days. Proven framework now adapted for clients seeking real results without ad spend.
Tech: Funnel optimization, email automation, organic traffic strategies
Sales Funnel Links
📌 AI SEO Membership Funnel
A simple opt-in funnel designed to capture leads for a membership launch.
🔗 View Funnel
📌 Free Recipe Book Funnel
Lead magnet funnel delivering a free taco recipe book, built to grow the brand's email list.
🔗 View Funnel
📌 14-Day Fitness Plan Funnel
Lead capture funnel offering a free fitness plan, driving warm leads into a challenge offer.
🔗 View Funnel
📌 Artist Ecommerce Store
A simple, clean ecommerce setup to sell fine art prints online.
🔗 View Store
eBook Designs
Happy Clients
FAQ
I build custom systems that automate the busywork — things like client onboarding, follow-ups, email flows, and proposal delivery — so you get your time back and start scaling faster, without hiring more people.
I’ve built systems for wellness brands, consultants, agencies, and even multi-million-dollar companies — all with a focus on performance and ease. This isn’t theory — it’s tested, real-world strategy and execution.
Absolutely. I don’t just build the tech — I help you plan what content, funnels, and lead gen flows you should be running to get results. Strategy is baked into every build, and I offer ongoing consulting too.
Nope. I build it for you, walk you through it, and design everything to feel natural inside your existing tools. No clunky software. No tech overwhelm. Just systems that work.
Everything I do is custom-scoped to your needs. After our free audit call, I’ll send over a clear proposal with pricing, timeline, and next steps — no pressure, no surprises.
I’m not here to slap templates on your business. I combine 14+ years of operations and hands-on marketing experience to build systems with smart strategy, not shortcuts.
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